It’s Valentine’s Day, which means love is in the air. In this modern age, that can be taken quite literally—rather than lovers giving each other paper cards that say stuff like “I Choo-Choo-Choose You,” people today are more prone to express their love electronically through various means including e-mail, text messages and social media.
Wedding clothing retailer David’s Bridal recently set out to measure some of this phenomenon by surveying brides-to-be. Among the findings:
- 68% of brides think it’s fine to announce their engagements via Facebook, 67 % via email and 59% through text message. Twitter and Instagram aren’t cool, though—about 60% of respondents thought using those particular outlets was “tacky.”
- Only 21% of brides plan to connect to social networks on their wedding day and keep everyone up to date.
- One-third plan to log on during their honeymoons while nearly half share photos of it online.
- 5% of brides updated their Facebook statuses within minutes of accepting a wedding proposal, but 18% did so within hours and another 15% the day after. More than a third updated their relationship status on Facebook the day after their wedding.
- Pinterest appears to be quite popular among brides-to-be, with 42% of respondents pinning photos on wedding boards and 48% using such boards to plan their events.
- Paper invitations still rule, with only 15% feeling it was okay to go paperless.
- Only 9% of respondents live-streamed their wedding, but about 30% were open to the idea.
Having just gone through the whole wedding rigamarole last year, I can certainly attest to some of these. For one, the wife and I went nearly paperless, but we did in fact feel it was necessary to send out paper invitations (although we did make them ourselves). We also saved a bundle by “crowd-sourcing” our photos, where guests uploaded the pics they shot to a Flickr account. We also further cut costs by going with our favourite DJ, DJ iPod, who played all the music we wanted and in the order that we wanted it.
Although we were too busy during the day to tweet and Facebook ourselves, a number of our guests did it for us. If anything, I almost want to get married again so I could live stream the event—I wish I had thought of it last year.
From online dating to video calling to social media weddings, it’s clear technology is changing how we love one another. Don’t you just love technology?